SEO Specialist
SUMMARY
This role will partner with internal stakeholders to manage and deliver cutting edge digital experiences. As a Digital SEO Specialist, this position will be responsible for analyzing, reviewing and optimizing websites so they are picked up by search engines, as well as strategizing to test methods in order to gain the most organic and paid traffic. This position will require in-depth understanding of SEO strategies, knowledge of multiple analytic and tracking tools, and experience in creating reports to share with team members and senior leadership in order to create original SEO content. To be successful in this role the potential candidate should understand current Search Engine Optimization best practices and be able to identify trends in order to achieve maximum ROI.
ESSENTIAL DUTIES AND RESPONSIBILITIES Other duties may be assigned.
- Provide team with overall SEO best practices
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Reviewing and analyzing sites for areas that can be improved and optimized
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Prepare detailed strategy reports
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Identifying powerful keywords to drive the most valuable traffic
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Writing effective SEO content for blogs, websites and social media platforms *Supported by content creation team
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Keeping up with SEO strategies and staying within SEO guidelines
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Define, set up, schedule and assign any new or changed projects and tasks in JIRA.
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Identify risks to leadership that may impact successful project delivery.
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Responsible for creating briefs, requirements documentation, and supporting documentation.
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Continuously improve processes and adopt a fail forward mentality.
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SKILLS AND EXPERIENCE
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Bachelor's degree (B.A./B.S.) from four-year college or university.
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3+ years of experience in Search Engine Optimization in a design/consulting/digital agency is strongly preferred.
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3+ years of experience working in the Web, Digital, Content, E-Commerce, or IT space.
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Web savvy and knowledge of the Software Development Lifecycle process including strategy, requirements gathering, UX/Design, Content development, Web development, and QA.
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Ability to demonstrate competency with Agile project management methodologies.
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Knowledge of online marketing strategies and website development processes.
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Provide strong organizational, project management, problem solving and time management skills.
- Experience working with agencies
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Excellent communication skills to build rapport with colleagues and internal clients.
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Experience with fixed-cost, fixed-time projects and exposure working in a consultation environment.
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Experience collaborating, presenting and reporting to/with executives.
What We Offer:
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Hybrid schedule
- Medical, dental, and vision insurance
- Health savings and flexible spending plans
- Company paid life insurance
- Company paid short/long term disability insurance
- Employee assistance program
- 401k plus company match
- Paid holidays
- Paid time off
- Tuition reimbursement policy
- Employee discount
TRAVEL
The position will require 10% travel.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION
Bachelor’s degree (B.A. or B.S.) in marketing or related field; or equivalent from four-year college or university
EXPERIENCE
3+ years of related experience.
LANGUAGE SKILLS
Ability to read and interpret documents. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
CONDITION OF EMPLOYMENT
Pella Corporation is committed to workforce diversity. Pella is a Tobacco-Free Work Environment. Pella participates in E- Verify. Pella will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.
EQUAL EMPLOYMENT OPPORTUNITY
Pella Corporation provides a working environment free of discrimination and harassment. Pella Corporation treats all persons equally, regardless of race, color, sex, religion, national origin, age or disability, as each is protected under federal law. A number of states in which Pella operates have laws protecting classifications of Team Members not necessarily protected under federal law. Therefore, Pella also treats all persons equally, regardless of political affiliation and belief, pregnancy, national origin, age, creed, marital status, military status, sexual orientation, mental disorder, veteran status, ancestry or handicap as each category is protected under a municipal ordinance or state law.
